Grammy winner Miley Cyrus has been announced as the new face of Maison Margiela, starring in a campaign shot by acclaimed Italian photographer Paolo Roversi.

The brand took to social media to share the news, posting 'Maison Margiela autumn/winter 2025 featuring Miley Cyrus in a series of painterly portraits by Paolo Roversi. The artist is captured in a new light, stripped back and immersed in the core codes and archetypal expressions of the Maison'.